Wednesday, June 15, 2005

Marketing 101

I said I would recommend activities. Here's one, which we can try now if there's time or you can try later: write a message of 2-3 sentences for your campaign to use on the phone to a Washington Post reporter. Now write one to use with the editor of a small ethnic paper in your neighborhood. Make both about the same campaign, but do not make them the same.
http://www.americanchronicle.com/articles/viewArticle.asp?articleID=513

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